How important is CBS and Serena Williams to ratings and viewership?

  • 2010 Clijsters vs Zvonareva (CBS) 1.7 rating, 2.61 million viewers
  • 2011 Stosur vs S. Williams (CBS) 3.3 rating, 4.93 million viewers
  • 2012 S. Williams vs Azarenka (CBS) 3.4 rating, 5.17 million viewers
  • 2013 S. Williams vs Azarenka (CBS) 4 rating, 6.17 million viewers
  • 2014 S. Williams vs Wozniacki (CBS) 2.9 rating, 4.5 million viewers
  • 2015 Pennetta vs Vinci (ESPN) 1 rating, 1.1 million viewers
  • 2016 Kerber vs. Pliskova (ESPN) 1 rating 1 million viewers
  • 2017 Stephens vs Keys (ESPN) 1.85 million viewers
  • 2018 S. Williams vs Osaka (ESPN) 2.4 rating, 3.1 million viewers

Data supplied by statista